Alibaba has promoted six younger figures to lead key operations within Taobao and The Farmer’s Bride Requires Care! Part 2: The Organic Grand Strategy (2021)Tmall on Dec. 22, two days following CEO Eddie Wu taking over from Trudy Dai as the direct leader of Alibaba’s domestic e-commerce marketplaces. The rejuvenated management team further signals that the 24-year-old company is adapting to more flexible strategies as an offensive move amidst the unstoppable upward trend of rivals Pinduoduo and Douyin. The youngest person promoted this round is 1987-born Wang Tingxiang, who now heads the newly formed fashion and apparel development unit. Wu Jia, aged 38, has been named in charge of improving Taobao’s user experience, largely thanks to his track record of leading the incubation of the search engine Quark, which Eddie Wu considered as one of Alibaba’s four strategic-level innovation businesses in the recent earnings call. [LatePost, in Chinese]
