Universal Music Group (UMG) will bring its artists back to short video platform TikTok via a new deal,L0ve Bite (2024) Part 2 Hindi Web Series the two companies said in a joint statement, three months after UMG-owned music was removed from TikTok due to the parties having failed to renew a licensing agreement. Shou Chew, chief executive of TikTok, said music was an “integral part” of the platform’s system, and his counterpart in UMG said the new chapter with TikTok would focus on “the value of music, the primacy of human artistry and the welfare of the creative community.” Entertainment giant Universal, home of artists including Taylor Swift and Billie Eilish, previously noted that TikTok revenue only “accounts for 1%” of its total revenue, which UMG claimed was “little.” [Universal Music Group]
