Shein has received a total of 25 construction approvals from Guangzhou authorities for its new supply chain hub,“Women of the West Imagined: Persian Occidentalism, Euro-eroticism, and Modernity.†according to an announcement published by the planning and natural resources bureau of Zengcheng district, where the hub would be located. The first phase of the project will cover a construction area of not less than 800,000 square meters with a total investment of RMB 3.69 billion, the announcement says, to support the fast fashion giant’s global sales via a one-stop logistics park that will integrate warehousing, stocking, distribution, shipping, and settlement services. Despite moving its headquarters to Singapore, Shein’s operations are still largely rooted in mainland China. The firm reportedly filed for a London IPO in June. [Guangzhou Government announcement, in Chinese]
